Springfield Villages Development

Supported the planning and marketing of large-scale housing developments (up to 3,000 homes), including community consultation, data capture, and B2C campaign development.

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Multi-Brand Website Strategy

Led digital transformation across six brands, creating scalable, UX-optimised websites integrated with CRM and analytics tools to support sales and marketing operations.

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Sales Launches & Events

Planned and executed high-impact B2C and B2B events including sales launches, family fun days, radio partnerships, and corporate sponsorships.

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Advertising Campaigns

Managed targeted advertising strategies across digital and traditional media—optimising ad spend, improving cost per acquisition (CPA), and tracking ROI through CRM and analytics.

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