Professional Experience
Springfield Properties - Marketing Manager / Digital Communications Manager - March 2012 - Present.
A key commercial leader across marketing, sales support, and business development functions during Springfield’s rapid growth from a regional developer to a listed national housebuilder.
Sales & Business Development Contributions:
Drove revenue growth by leading cross-channel B2C marketing campaigns across paid search, social media, email, events, print, radio, and property portals, directly supporting the company’s new home sales targets.
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Designed and implemented a company-wide CRM system to streamline sales processes, standardise customer journey touchpoints, and improve follow-up efficiency—resulting in improved conversion rates and customer satisfaction.
Led rollout of CRM and digital sales tools across multiple acquired companies (Dawn Homes, Walker Group, Tulloch Homes, Mactaggart & Mickel), ensuring integration and alignment of B2B sales pipelines and B2C customer experience.
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Negotiated national B2B partnership agreements with platforms including Rightmove, Zoopla, and OnTheMarket, achieving cost savings and improved ROI for listings and featured promotions.
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Oversaw the successful launch of Springfield Choices, a digital platform that supported the sales process by allowing customers to design their home options online, improving engagement and reducing in-person consultation time.
Played a key role in the company’s IPO (AIM Stock Exchange) by managing investor communications, digital presence, and compliance content including regulated news feeds and ESG reporting.
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Branding & Marketing Strategy:
Spearheaded the rebranding of all marketing assets post-acquisition of Redrow Scotland, ensuring consistency across signage, sales suites, brochures, web, and advertising, improving brand recognition and market positioning.
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Managed the design and implementation of interactive website platforms with integrated site plans, lead capture tools, and property feeds, greatly enhancing online engagement and reducing sales cycle times.
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Developed and maintained the Group and Divisional websites, ensuring seamless user experience, SEO performance, and consistent content across multiple brands and regions.
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Delivered measurable improvements in lead generation and conversion rates through continuous testing, analytics, and data-led marketing strategy.
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Developed and introduced a standard customer feedback process across all businesses with KPIs for each division and a regular meeting of a Customer Feedback Group which identified actionable improvements across all disciplines.
APB Displays - Studio Manager / Designer - April 2010 - March 2012.
Led client engagement and project delivery in a fast-paced B2B environment. Provided design consultancy and account management, contributing to ongoing business growth through high-quality service and upselling design solutions to a varied client base.
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Falkirk Signs & Print (part of APB Displays) - Store Manager / Studio Manager / Designer - Jan 2007 - April 2010.
Managed store operations, sales strategy, and design output. Grew the client base through local B2B networking, inbound lead handling, and upselling creative and print services.
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Minuteman Press Falkirk - Designer / Store Front - October 2002 - January 2007.
Acted as first point of contact for customers, providing creative consultation and product guidance. Handled B2C and SME B2B sales, improving customer retention and driving local referrals.
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Impact & Image - Graphic / Web Designer - February 2001 - October 2002.
Delivered design and web solutions for a range of clients, enhancing brand presence and supporting small business marketing efforts.
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NHS - Nursing Assistant - June 1997 - February 2001.
Providing care to individuals of varying needs within a residential hospital setting.
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Education
Glasgow College of Building & Printing - Higher National Diploma in Design and Illustration - August 1994 - June 1997.
Graphic Design & Illustration including reprographics, CAD, life drawing and photography.
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St. Mungo's High School - August 1988 - June 1994​.
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Certifications & Professional Development
• GDPR Practitioner Training – Company-wide rollout, training, and compliance
• ISO 9001 & 14001 Quality Management Training
• Ongoing CPD: UX/UI, Accessibility, ESG, EDI, Communications Strategy
• Google Garage: PPC, Analytics, SEO, Google Business & Maps API
• Pitman Touch Typing
• Jemco School of Computing – Advanced Excel